The Number 7 Try Again Gifs
Updated iii/27/2016: Nosotros've added even more info to this post. Enjoy!
Here at InVision, animated GIFs play a powerful part in our marketing and education. Heck, at 1 indicate in time, we even opted to use GIFs on our homepage instead of fancy code-based animations.
People always ask us how we make our GIFs, so nosotros figured information technology was fourth dimension to spill the beans.
Designing GIFs
1. The secret sauce
Hither'due south my dirty little undercover: all my GIFs start as videos.
I ordinarily make them in ScreenFlow, which is also what I use for our product videos. It's uncomplicated enough to acquire quickly, but packs some pretty useful blitheness tools.
After I export the animation every bit a video file, I import it into Photoshop via File > Import > Video Frames As Layers.
Pro tip: If ScreenFlow or After Effects aren't in your budget, create your animation in Keynote and export it as a video. Yes, at that place's finally a employ for that setting.
2. Fewer colors = more than fun
If you want amazing GIFs, you need to be really selective about your use of colour. Not only volition it play a huge part in your file size, but using less colour lets you make longer, more involved GIFs that are notwithstanding relatively small in file size. (For me, small is nether 1MB)
"Want an amazing GIF? Be selective nearly your use of colour."
3. When possible, employ move blur
Programs like ScreenFlow and Afterwards Effects allow you lot export your video with motion mistiness. This not only makes your blitheness look more professional, only it also helps you fudge things a bit if you have to drop frames from your GIF in Photoshop for the sake of file size.
4. Be (kind of) lazy
Imagine all the other things I could have added to the GIF at the pinnacle of this post. Niggling tooltips with usernames on them, a cursor clicking the plus button, hovering over the faces, unveiling more tooltips and hover states. People don't demand to see everything to get the picture, so only show what you need to—your time and file size are limited.
Exporting GIFs
Before you stress out about following all the tips beneath, just try exporting your GIF. If it's a reasonable file size, proficient job! Keep doing what you're doing. If information technology's too big, try these out.
1. Drib indistinguishable frames
Your animation near probable pauses or rests at some point. If you await closely, you'll find that these moments incorporate a bunch of duplicate frames with a duration of 0.03 seconds. If there are 10 duplicate frames, delete 9 of them, and fix the duration of that one frame to something longer, like 1 second.
If that doesn't assistance, endeavor re-importing your video, but this fourth dimension select Limit To Every 2 Frames. It should cutting your file size significantly.
Pro tip: It'southward non a difficult and fast rule, but if your GIF has over 150 frames, you lot'll take a hard fourth dimension keeping your file size downwards.
2. Cutting down on colors
When you're saving your GIF in Photoshop, yous'll run across a "colors" drop-down on your right. Play around with this. Fix it as low as possible without turning your GIF into a hunk of junk.
3. Tweak your lossy
If I'1000 being honest, I don't even know what lossy ways. Just I practice know that if you prepare information technology somewhere between 1 and 10, yous'll shave off some kilobytes without killing your quality.
(Psst. Andy, this is what lossy means. Ed.)
None of this is working! Help!
If y'all've tried everything above only you but can't seem to squash that GIF down, it's time to accept a step back. Are yous trying to accomplish too much? Is there some other way to accomplish your goal? What if you broke it into a couple unlike GIFs? Like most creative products, your GIF will practise better if information technology focuses on just one thing.
Want to read more than nearly GIFs? Check out a href="https://www.invisionapp.com/within-blueprint/cinemagraphs/"this great post about cinemagraphs.
Bonus video: the super-fast making of
Option it apart: Download the video file I made this article'southward animated GIF with! (You'll need ScreenFlow 5 to open it.)
Caput spinning? Hither are some automated GIF making tools
If all these tips take y'all feeling overwhelmed, give these options a try.
GIPHY GIF Maker (free)
You lot can go along your GIFs individual if you have an business relationship. Otherwise all your GIFs belong to GIPHY.
EZGIF (free)
While it's not equally simple or easy on the eyes equally GIPHY, it does offering some extra controls.
GifBrewery 3 ($4.99)
I don't buy apps to brand GIFs, but if I did, it'd definitely exist this ane.
What did I miss?
Do y'all have a killer tip I should add together to this post? Want to talk more about GIFs? Hit me upward on Twitter @andyorsow, or just ping u.s. @InVisionApp.
Oh, and you'll probably honey these Game of Thrones GIFs by Eran Mendel.
past Andy Orsow
Designer and production marketer at InVision, resident GIF-ologist and video maker.
Source: https://www.invisionapp.com/inside-design/7-tips-for-designing-awesome-gifs/
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